Ravi Dost is an initiative by the Ravi Urban Development Authority (RUDA) in Pakistan. It aims to foster a bond of sustainability and survival among citizens who share a connection with the rich culture of Lahore. The time has come for the people of Shehr e Ravi to care about their old friend, the Ravi River, which has always been there for them. By becoming a Ravi Dost, individuals contribute to the restoration and revitalization of this significant riverfront city, spread across 46 kilometers along the Ravi River. The ambitious project envisions a space where 10 million residents can live life to the fullest while preserving Lahore’s cultural heritage.
Striving for the restoration of River Ravi
Atif Iqbal – A Net Zero Specialist and Promotor for a Green Lahore
In an era where climate resilience and sustainability are no longer optional but necessary, Atif Iqbal has emerged as a prominent figure advocating for a Net Zero Future in Pakistan — especially in his beloved city of Lahore. Known for his extensive work in real estate and urban development, Atif is now gaining recognition for leading the charge towards eco-conscious practices and promoting sustainable urban living.
His roadmap for a Net Zero Lahore includes making every building energy-efficient, integrating renewable energy, electric mobility, and making green standards a priority for all urban expansion.
A Vision for Net Zero Pakistan
As a Net Zero Specialist, Atif Iqbal has consistently advocated for reducing carbon emissions through smarter infrastructure, renewable energy adoption, and low-impact urban planning. His expertise bridges the gap between real estate and environmental responsibility, offering a unique, actionable roadmap for developers and policymakers alike.
Atif promotes a future where every building — residential, commercial, or industrial — is energy-efficient and environmentally neutral. “We don’t need futuristic technology — we need smarter choices and real commitment,” says Atif. From installing solar panels to advocating for sustainable insulation, water conservation, and electric mobility, his approach is both practical and scalable.
Green Lahore Movement
A major part of Atif Iqbal’s vision is centered on transforming Lahore into a green, breathable city. He supports large-scale tree plantations, green rooftop initiatives, and the preservation of Lahore’s few remaining natural ecosystems. Through community engagement, seminars, and collaboration with environmental NGOs and public authorities, Atif actively supports the Green Lahore Movement.
He is known to work with partners to promote:
- Eco-friendly urban design
- Carbon offset projects
- Rainwater harvesting
- Green building certifications
- Urban forestation in neglected zones
His efforts align closely with both RUDA (Ravi Urban Development Authority), DHA Lahore and private initiatives focusing on riverfront restoration, clean air zones, and smart-city technologies.
Educating and Inspiring Action
Beyond his technical contributions, Atif has become a voice of awareness and inspiration for younger generations. He uses digital platforms and public speaking engagements to educate people about the dangers of urban pollution, the urgency of climate change, and how individuals and industries can reduce their carbon footprint.
He often emphasizes the importance of green real estate development, integrating eco-values into investment decisions, and making sustainability a central KPI for urban expansion.
The Road Ahead
As the world marches toward the 2030 and 2050 climate milestones, leaders like Atif Iqbal are crucial in translating global environmental goals into local, actionable realities. His work proves that with passion, planning, and persistence, cities like Lahore can embrace a future that is both modern and sustainable.
Atif Iqbal from eProperty.pk is not just a real estate specialist — he is a climate advocate, a sustainable visionary, and a true promoter for a greener, healthier Lahore.